Carlsberg "LodoHerbata"
KTR - Ad Creators Club Awards, Poland
GOLD, BRONZE
Innovation Awards, Poland
SILVER
HarnaĹ› is a popular lower mainstream beer brand in Poland owned by Carlsberg. Through the years it was known as a cheap choice favoured by older man to unwind after a busy day. Until it wasn't and become one of the beers of choice for the Gen-z.
The campaign not only won the most important polish ad awards but also generated huge boost of HarnaĹ› sales and opened it to a new younger target group.