KTR - Ad Creators’ Club Awards
2XBRONZE
Tablets and other electronic devices are commonly used by parents to keep their children occupied during car journeys. Research commissioned by Volvo shows that over 70 percent of parents allow their children to play with a tablet while traveling by car. Unfortunately, only 38 percent of them adequately secures it. In a high-speed accident any hard object which is not strapped down inside a vehicle has the potential to become a lethal projectile.
To deliver this message together with Volvo we created The Brick Tablet. Unlike other high-end tablets on the market, it has been equipped with only one feature. Albeit an important one. It’s extremely heavy, just like a brick. The aim of this feature is simple - to send a shudder down the spine of every parent who lets their child use an unsecured tablet as entertainment on any car journey.
The tablet will be available in Volvo dealerships in Poland. So, everyone who comes looking to buy a new car could test The Brick Tablet and be aware of the problem.